Friday, February 6, 2009

Questioning Authority

On whose authority?

Since when do we entrust celebrities with such power?

Which sneakers (sorry, running shoes), cars, politicians, causes, candy bars, cereal to buy.

I guess forever.

Probably some athlete in ancient Greece had a Feta endorsement paid in goats. Or some ancient potentate was endorsed by some shepherd and vavoom...he (the potentate) was elected and immediately beheaded the shepherd...and took all of the sheep as his harem (too much information...I know...invasion of the Potentate Omnibus Overlord Privacy Act of 14 bc)

But, really, on whose authority?

Oprah says do this and we do this.

Branjolina says do that and we do that.

Bono asks us to act in a pro bono way and we do...resulting in the buying of U-2 music which is, essentially, very pro Bono.

These people are actors or musicians or are very skilled with a ball...a trained seal is very skilled with a ball but you don't see them paid a million fish (fishes...?) to endorse a certain tuna brand...now do you?

And listen to me...I'm writing this blog, pontificating and thinking that I am taken seriously when the question applies here too...on whose authority?

Maybe it's just that if we are enamored with someone or we like what they say or do, we want to emulate them so we agree with them and that translates into commercial influence and we buy the car they suggest. Present company excepted...thank you very much...

So here...try this on for size.

I recommend VW, L.L. Bean, Schneider's Pretzels (no-fat only...), M & Ms (peanuts...the hell with salmonella...salmonella this!), Provence, Arthur Ave. in the Bronx (Dominick's) and Bob Wills and the Texas Playboys.

Send my checks as soon as possible.

Thank you for your support.

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